A great ride starts with a clean bike.
It doesn’t just make cycling more fun, it helps your bike run more freely which could ultimately help save you money on wear and tear. However, keeping your bike showroom fresh and running smoothly in the elements can be a challenge. That’s why we developed a simple 3-step bike care programme - so you can tackle mother nature head on. Just follow our instructions and you’ll be hitting the road or trails again in no time.
Step 1 - Clean
Step 2 - Protect
Step 3 - Lube
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Join the campaign
Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.
I PLEDGE TO INVITE THREE FRIENDS TO JOIN #BIKEISBEST
I PLEDGE TO RIDE MY BIKE TWICE A WEEK
I PLEDGE TO FIND A BIKE AND RIDE IT