Our partners

We have joined together with leading brands, retailers and organisations to create one powerful voice, with the single mission of helping more people discover why there has never been a better time to ride a bike.

ACT

The Association of Cycle Traders (ACT) is the largest cycle trade organisation in the UK and has been promoting cycling for over 100 years. The ACT represents the interests of over 4000 businesses involved the cycle industry through promotion, business support and skills development with well-known industry initiatives such as Cytech, Ride it away and Local Bike Shop day.

The ACT are proud to be supporting #BikeisBest, it’s a fantastic campaign to elevate the status of cycling encouraging cyclists of all abilities to get out there on two wheels.

Visit Site

Beeline

Beeline is here to make two-wheel journeys better. In fact, it’s our mission. We want to shift more journeys onto bicycles by providing a simple, safe and enjoyable way to navigate journeys on bike.

Beeline works on building all-in-one navigation products, that consider what people on bikes really need. We can't wait for what the future holds and dream of a day when getting around on a bike is the norm. For now, we’re working to remove barriers for prospective and existing bike users, highlighting the best of the current infrastructure.

The #BikeIsBest campaign is a great example of mobilising what amazing resources we already have at our disposal to bring about meaningful change; we’re excited for the opportunity to work with everyone involved to get the UK cycling.

Visit Site

Beryl

Beryl was founded on the belief that bikes are best for our cities and towns, and with a vision to become the leaders in urban cycling technology. The brand's first product, the Laserlight, was created to tackle the biggest problem for city cyclists: being caught in the blind spot. Combining innovative technology and great design, the Laserlight now features on entire bike share schemes such as London’s Santander Cycles, along with cutting edge technology used to effectively track and manage the fleet.

Beryl has continued to tackle new problems in the urban cycling space and in 2019, Beryl launched it’s very own bike share system. Beryl currently runs schemes in Bournemouth and Poole, Hereford, Watford, Norwich and London, with an imminent launch in Staten Island. The distinctive green Beryl Bikes can be found throughout these towns and cities, and are making it easier than ever for residents and visitors to go by bike.

Visit Site

The Bicycle Society

Rob Reed, the CEO and Founder of The Bicycle Society is pleased to support the #BikeisBest campaign because we as a collective have an important and vital role in enhancing and supporting cycling in the community. Our specific focus encourages safer family cycling, where our coaching programs to date have resulted in training over 60,000+ children and families across 300 schools. We are passionate about shaping and encouraging safer cycling whilst ensuring we keep the fun and inclusiveness aspects of cycling open to all. Our partnering ethos places safety, policy development and guidance at the center of everything we do, to this point, The Bicycle Society is working on some exciting partnerships which will drive greater value to our family cycling communities, our ambassadors, and the wider community, including exclusive deals, offers, and tools.

The Bicycle Society mission is to encourage safer cycling, whilst ensuring everyone has fun and obtains a collective range of enhanced benefits. Our voice is aimed at supporting and engaging the growth and development of family cycling, and supporting those families who plan their routes, from school runs to work journeys. Our research indicates that there has been an increase of 300% more families enjoying a family cycling day out during lock-down, we also have seen an increase in local authorities' engagement who seek enhanced dialogue on forward planning, especially as we move out of COVID.  We are pleased to announce that the Bicycle Society will be launching its new APP in collaboration with One&Done, where we will be hosting Virtual Events focused on safer family cycling. On top of this, The Bicycle Society will be the collective voice and share information, whilst offering brilliant and exclusive cycle and accessory deals for our members and partners.

To learn more, please reach out to rob@thebicyclesociety.co.uk

Visit Site

The Bike Club

Visit Site

Bikester

Bikester. Everyday, we get more people on bikes.

Bikester is your urban mobility expert and Europe’s number one bike stop with one of the largest e-bike assortments serving riders of all levels in more than twelve countries.
We believe riding is good for you and riding is good for all of us. For the environment and future generations to come. It keeps you fit and comes with all those neat, healthy benefits. Best of all: riding is fun and the perfect way to get around.
Bikester offers a unique and country-specific product portfolio for all types and ages. Our team consists of passionate riders and knowledgeable cycling experts. Whether it is urban, road, gravel or mountain biking, we will find your perfect ride. It is an easy and accessible experience with simple navigation, intelligent search, a virtual product consultant and frame calculator. Bikester - Riders Wanted.

Bikester is a brand of the Internetstores Group, Europe’s leading digital multichannel retailer for bike and outdoor products – with over 40 online shops in 14 countries, stores in Germany, Sweden and France and a growing network of mobile and local service partners

Visit Site

Bikmo

Bikmo is cycle insurance, designed and run by cyclists like you. Their award-winning cover offers peace-of-mind protection against theft and accidental damage of your bikes, plus much more:

  • Clothing + accessories
  • Worldwide travel
  • Event and competitions?
  • Friends and family
  • Up to 50% multi-bike saving

If you need to make a claim, their team of bike nuts will help you get back on the saddle as quickly as possible. Bikmo is underwritten by top underwriters so claims are settled fast and fairly. Whether you commute, race or explore Bikmo provides cover to help you ride more.

Visit Site

Brompton

Brompton have been making the iconic folding bike since 1975 when our founder, Andrew Ritchie, designed and built the first prototype in West London. We still make every bike in London and are the largest manufacturer of bikes in the UK. Each Brompton is hand brazed by skilled craftsman making every bike incredibly durable and unique.

The Brompton was conceived as a product that increases people’s sense of independence and freedom, and this concept is still at the heart of everything we do. We aim to change the way people live in cities for the better. By providing the means to commute or explore with a bike that you can take anywhere and store anywhere, we can make cities happier places to live. We believe passionately in the positive impact the humble bicycle can have on people’s lives which is why we are proud to be part of the #BikeIsBest campaign

Visit Site

Buzz Bike

Buzzbike - All inclusive bike subscription. From £17 / Month. Cancel any time.

For £29.99 per month Buzzbikers receive a premium bike to keep in their home or office, complete with insurance against theft, on-demand maintenance and huge discounts on essential kit like a helmet. Members can cancel at any time. Buzzbike also offers motivation to get people cycling through data tracking (money saved vs. public transport, calories, carbon offset, miles and hours in the saddle) and rewards them with prizes the more they ride via its mobile app; like coffee for riding their first Monday to Friday commute. Sign up takes 2 mins and your Buzzbike and kit will be delivered to your home or work address within 48 hours.

Buzzbike also offers a cycle to work scheme that provides members with the same all-inclusive package, billed via their employer each month minus the tax, meaning a deduction of just £17-£20 per month dependent on their tax code. Employers can also choose to contribute to the monthly fee, further reducing the cost to staff. Unlike the conventional cycle to work scheme there is no big outlay for the company to purchase the bike, in fact they even make money on the National Insurance saving. A long list of well known brands have already signed up including Spotify, Harrods, WPP, Sony, Sweaty Betty and Honest Burger. For more information about enrolling email hello@buzzbike.cc or visit www.buzzbike.cc

Visit Site

Cairn Cycles

Since the beginning, The Rider Firm has always existed to create products for all riders, seeking to provide the ultimate experience whether riding their wheels or adventuring on their bikes. The Rider Firm team is comprised of passionate and devoted riders who understand how a cyclist’s equipment needs to meet the stresses placed on it by their riding, commuting and adventuring.

As electric bikes became more popular, The Rider Firm recognised that very few bikes out there were being developed by rider-focused companies. An e-assisted bike can make riding accessible to a wide range of people, but an e-assisted Adventure bike can open up a whole wide world of opportunities for both new and experienced riders alike.

Imagine covering twice the distance for the same effort, enabling you to explore more ground every time you set off. The Cairn E-Adventure 1.0 bike is designed to help you enjoy the roads less travelled whether you are on your way to work or getting away at the weekend.

Visit Site

Cannondale

Widely regarded as the bike industry’s leading innovator with game-changing technologies, Cannondale and its award-winning bicycles continue to be recognized by organizations from both inside and outside the industry.

With a focus on a rider-first mentality, we push our employees, our dealers and the bike industry. Many of the ideas that keep Cannondale products on the cutting edge come from the sponsored athletes on the company’s professional racing teams. These refinements aren’t limited to the company’s competitive road racing and mountain bikes, however; the insights gained through racing, coupled with Cannondale’s quest for constant improvement, have also benefited the company’s wide array of lightweight recreational bikes as well as its parts and accessories. Cannondale is now also a market-leader in electric bikes, working alongside e-bike technology partners to drive this rapidly expanding sector.

“With our inherent determination to build the world’s finest bicycles, we never settle in our quest to create the perfect ride.” – Cannondale

Visit Site

Canyon

What started life in founder Roman Arnold’s garage as Radsport Arnold has evolved into one of the world’s leading manufacturers of road, mountain, triathlon, fitness, urban and kids’ bikes as well as e-bikes. Officially renamed in 2002, Canyon works hand-in-hand with the best athletes on the planet to produce an array of award-winning bikes that embody a pure passion for riding. With a strong reputation for true innovation, implementing leading technologies, clean and clear design as well as the highest standards in quality and service, Canyon continues to expand worldwide, selling more bikes outside of its native Germany than within since 2008. As a pioneering direct sales brand, Canyon products are exclusively available online at www.canyon.com
Canyon’s direct to consumer business model offers great value and class leading design straight to your door. With an increasing range of ebikes, now including the Endurace:ON road bike, and Pathlite:ON hybrid bike, riding more often and for longer has never been easier. With power assisted systems from Bosch, Shimano and Fazua; we see ebikes alongside regular hybrid and city bikes as a key part of our vision to support developments in urban mobility.

Visit Site

Chain Reaction Cycles

Chain Reaction Cycles is thrilled to join the nationwide #BikeIsBest campaign to inspire more people to take up cycling. From our early beginnings we’ve supported riding in all its forms - from grass-roots local mountain bike racing to local sportives and all the way up to sponsoring professional road and mountain bike teams.

#BikeIsBest gives us the chance to advocate the long term benefits of riding a bike - both for the nation's health and our environment. It’s something we feel perfectly placed to help with given our experience of supporting a global community of cyclists for over 35 years.

Visit Site

Cycle Scheme

Laurence Boon, Product Manager at Cyclescheme, said “We are pleased to join industry leaders and cycling advocacy groups in supporting #BikeIsBest. The cause is absolutely aligned with our core values. We’re aiming to collaboratively boost awareness of cycling as a straightforward option for local travel and make clear the benefits such as a happier, healthier, and more productive lifestyle.”

Cyclescheme is the UK’s most popular cycle to work scheme. We’ve helped unite over 855,000 cycle to work packages with riders.

Cyclescheme is an employee benefit which saves you 25-39% on a new bike and accessories. You pay nothing upfront and the payments are taken tax-efficiently from your salary.

Visit Site

Freeflow Technologies

PAST
FFT’s E-Bike motor technology was invented by Neil MacMartin an IBM Entrepreneur award winner. FFT strengthened its engineering team last year and is poised to deliver a market ready product in the near future, meeting the demand from a number of large global bike and automotive brands, in what is a rapidly growing market.
The company has additionally developed an innovative mechanical transmission system for fixed wheel bikes that allows the rider to freewheel, whilst retaining the smooth ride quality of a single speed bike.

PRESENT
FreeFlow Technologies (FFT) have developed the world’s lightest power to weight E-Bike motor, allowing riders to travel faster and further for less effort. At the core of their motor is the innovative, patent protected transmission system technology.
The technical team is based at the MTC (Manufacturing Technology Centre) in Coventry. This state-of-the-art facility provides rapid prototyping capabilities as well as additional resourcing of some of the most technically minded engineers. This enables FreeFlow Technologies to be very fluid and able to work with the latest developments in materials and design logic.

Technology
Our e-bike motors integrate into bike designs with the smallest adjustments to the frame. Its small size makes them ideal for every type of bike and maintains a conventional looking bike design. The transmission provides a FreeFlow ride when the system is not switched on making the bike ride the same as a normal bike. The FreeFlow module system is a compact battery solution allowing frame designers to have battery options either in a removable or in frame solution.

Our patented transmission system involves two one directional bearings. This means that if a rider abruptly stops pedalling, or back pedals, there is no risk of damaging the motor. For this reason, a high-speed motor can be used that is small enough to be housed in the bicycle frame, allowing the system to be powerful yet lightweight and compact, fully concealed within the frame. Most competitors have bulky external motors and battery packs.

Visit Site

Frog Bikes

Frog Bikes was founded by Jerry & Shelley Lawson in 2013, inspired to create bikes just for kids after a fruitless bike hunt for their own two children. Their goal was to create quality, lightweight & affordable kids' bikes and Seven years down the line, Frog's child-centred approach has earned global accolade; industry awards for innovation and design, an award-winning UK factory, around 1,800 retailers worldwide and thriving partnerships.

Frog bikes are not scaled down adult bikes, as children are not miniature adults! Frog put the child in the centre and design the bikes around the child’s unique anatomy and his/her unique needs. Everything from the bike geometry to the quality componentry has been expertly designed and selected to make a child's cycling journey as comfortable and enjoyable as possible enabling your child to travel further and faster than ever before.

The Frog Bikes range spans from Balance bikes all the way up to kids specific Road, Track and Mountain Bikes, keeping your kids on two wheels from aged 2 to 14.

Visit Site

Giant Uk

Giant's purpose is to unleash each rider's full potential. Whatever your goal might be—it's exhilarating to follow that journey. It's not just about the achievement; it's the pursuit. It's the rush you feel from getting out there and doing it, and it's the feeling of being unconstrained. At Giant, we have created a whole universe around this idea. Our products, our stores and our community are all there to support you. To achieve our brand purpose, which we call Ride Unleashed.

In this changing world, we want to support your journey of health, wellbeing and happiness as together we make a step forward in solidarity finding new ways to commute, travel and exercise. At Giant, we aim to be a trusted friend on every road, path and trail that unfolds before you. We expect more for our future cleaner air and safer pathways to cycle for all.  We're proud to be part of that adventure, making cycling a way of life, we support that choice, we think it makes the world a better place.

Visit Site

havebike

At havebike we believe that riding a bike is the purest pleasure a person can achieve…but not if mechanical niggles & creaks interrupt your flow.

We’re passionate about helping everyone make the most of their cycling experience by ensuring bicycles are serviced/repaired to perform whatever your motivation or persuasion.

And with our Collect & Return service, you can avoid the hassle of getting your bike to the workshop – we come to you!

havebike… will ride

Visit Site

Her Spirit

Her Spirit was founded by two female entrepreneurs, Mel Berry and Holly Woodford, to improve the nation’s health and well-being by reducing the rate of obesity, anxiety and increasing activity levels by women across the UK. Her Spirit offers personalised coaching for your Mind, Body and Fuel and is enables women to get fitter, stronger and healthier from their living room. 

With women’s physical activity seeing a 7% decline during lockdown our mission have never been more important to reverse this trend. 
 
Her Spirit with the support of Sport England Lottery Funding has enabled women to stay active, motivated and feel less socially isolated  during lockdown.  The Her Spirit Podcast anchored by BBC Breakfast presenter Louise Minchin has had over 20,000 downloads and is hugely popular and is inspiring women to keep active and stay mentally well during Covid-19.  
 
Her Spirit offers daily Live yoga, strength, HIIT, Pilates, indoor cycling and a vibrant global community of women encouraging and supporting each other to make the most of lockdown.   Her Spirit launched a 10-day Meditation challenge as part of mental health awareness week and also offers a 6-week how to Fuel yourself and your family for a healthier lifestyle.  Her Spirit also offers swimming, cycling and running programmes for new starters to more experienced participants

Visit Site

Hiplok

At Hiplok, we believe in protecting the enjoyment of riding a bicycle. Our aim is to offer unique, quality cycle security you can trust in. From our super tough wearable chain locks and D locks to our innovative Z LOK security ties, every Hiplok product is designed and tested for real world cycling.

So whether you’re a seasoned road or trails professional or dusting off your bike with renewed excitement for a two wheeled commute, Hiplok can protect your gear so you can enjoy the ride.

Visit Site

Hope Tech

As a longtime advocate for cycling, Hope Technology is proud to support the #bikeisbest campaign. Hope has launched a number of initiatives in recent years aimed at increasing cycling participation. The Hope Academy rental scheme offers good quality bikes for children, from balance bikes to 26” bikes, at affordable prices, allowing parents to swap the rental bike as their child grows. Alongside the rental scheme Hope provide coaching sessions around the UK for children aged 4-11 years old. Hope has also been running the Hopetech Women programme for the last five years. This programme aims to encourage and increase the participation of women in cycling in a friendly and inspiring environment.

The #bikeisbest campaign perfectly matches Hope’s vision for the future of the UK. More children, men, women, families and generally people of all ages riding bicycles of any discipline is only a good thing for society, in so many ways.

Visit Site

HotChillee

HotChillee’s epic adventures take place across Europe and Africa and push the boundaries of cycling tours; from launching the world’s first ever 7-day gravel adventure race in South Africa, rolling into Paris on closed roads the day before the Tour de France, through to tackling famous Cols of the Giro d’Italia and the Tour de France.

During lockdown HotChillee launched a new Community Platform where members can access a full calendar of virtual events and experiences including rides, coffee stops with pro’s, Pilates, mindfulness sessions, Q&As, webinars, advice on nutrition and much, much more!

Visit Site

Human Race

Human Race is one of the leading mass participation companies in the UK, putting on multiple major events for over 100,00 participants each year in cycling, triathlon and running. Part of Amaury Sport Organisation (A.S.O.) group, owners of the Tour de France, Human Race’s prestigious portfolio includes the Tour de Yorkshire Ride, Dragon Ride, L’Etape UK, the Royal Windsor Triathlon, the Cancer Research UK London Winter Run and the Manchester Marathon.

Human Race is proud to be a supporter of the #BikeIsBest campaign. We believe that now is the time to re-imagine our futures in a way that is better for us individually, as well as the planet as whole. Being active and helping to inspire people is core to Human Race’s reason for being. #BikeIsBest is the embodiment of what we hope can drive a real and consistent change in behaviour for all society. The future really is now, and its up to each of us to decide what that future is and for us at Human Race #BikeIsBest

Visit Site

Hunt Bike Wheels

HUNT is part of The Rider Firm, a small dedicated company of bike riders founded in 2015 by brothers Tom and Peter Marchment. As avid cyclists both, they found they couldn’t easily buy the bike wheels they wanted. So, with years of experience between them working in the UK bike industry they founded Hunt Bike Wheels and started making their own.

They’ve not reinvented the wheel, but instead looked incredibly closely at everything a wheel is comprised of and obsessed over every last detail. The HUNT name even stems from this obsessive chase for the small things. Maintaining a rider-focused approach and leaving no stone unturned in developing the best wheels quickly cemented their position in the UK and further afield

Visit Site

Isla Bikes

An unrivalled range of balance and starter bikes as well as hybrid, road and mountain bikes for children of all ages and a specialist range for the over 65s.

Visit Site

Kamoot

Komoot is a route planning, navigation, and community platform. It combines all of the elements of the typical route planning project into one handy planner available as an app on Android and iOS or your computer. Topographical information, route length, elevation, predicted duration and difficulty, plus other rider’s recommendations, and a robust algorithm that prioritises the type of roads and trails you prefer to ride on are just a few of the many features. Once the route has been planned, komoot’s smartphone apps turn your phone into a GPS device with turn by turn navigation — and making adjustments on the fly has never been easier.

Komoot makes your experience in the outdoors better, whether that’s road cycling, bike touring, or mountain biking. It has become the outdoor app of choice for over 11 Million people all over the world. And the home to the largest digital group of outdoor experts in Europe.

Visit Site

Le Col

Le Col was born from one pro-rider's push to create the best performance cycling apparel. Our founder, former GB cyclist Yanto Barker remains central to the development of Le Col kit. Putting his professional insight and hours of testing into every fine detail, it’s Yanto’s cycling expertise and pursuit of performance perfection that gives Le Col the leading edge.

Visit Site

Let’s Go Tees Valley

Let’s Go Tees Valley is the greener transport project for the Tees Valley area, which covers Darlington, Hartlepool, Middlesbrough, Redcar & Cleveland and Stockton-on-Tees. We encourage people who live and work here to use their cars less and travel by bike, on foot, by public transport or car share on their everyday journeys to work, school and other local trips.

We’re supporting #BikeIsBest because we believe now is the time to build on the cycling revolution we’ve seen during the Coronavirus and keep more people enjoying their new-found travel habits.
Getting back on your bike

There are a number of ways we can help you get back on your bike and make the most of cycling in the Tees Valley. You can:

  • Download a local cycle map to find your perfect route
  • Contact a local cycling hub for route advice, maintenance services and training support
  • Watch maintenance videos to help you keep your bike in good condition

All this and more can be found at https://www.letsgoteesvalley.co.uk/cycle/

Visit Site

Lezyne

Premium quality cycling accessories at sensible prices, using the best materials available.
Each product is Designed, Engineered and Manufactured in-house to exacting standards.
Pure Function and Clean Aesthetics are the essence of Lezyne.

Lezyne's headquarters are located in San Luis Obispo, California, USA with all products being manufactured/assembled at their factory in Taichung city, Taiwan.
Lezyne is a combination of a love for cycling and a passion for design – Exquisitely designed, intelligently engineered, and functionally complete.
Founded in 2007 and owned by former pro-triathlete Micki Kozuschek, Lezyne continues to have close ties with professional cycling, proudly sponsoring road team Lotto-Soudal and pro mountain bikers Cedric Gracia and Danny MacAskill.
Lezyne believe in a better cycling experience for everyone and are proud to be supporting #BikeIsBest through their UK distributor, Upgrade Bikes Ltd.

Visit Site

Love to Ride

Love to Ride is all about celebrating and sharing the fun and freedom of riding a bike and empowering everyone to ride confidently and comfortably. Cycling can make you happier, healthier and wealthier and it has huge benefits for our NHS and the environment.
Love to Ride makes it easy and fun for us to encourage our friends, family and colleagues to give riding a go. Everyone can join our year-round calendar of events and you can ride anywhere for fun, fitness or transport to take part

Visit Site

Northern Consultancy Co

Northern Consultancy Co are here to help brands to engage with their customers through fun, creative and positive experiences. We really believe in the benefits of active travel and use our wide range of skills to enable others to experience this. We see supporting Bike is Best as one of the great ways in which we can achieve this.

Visit Site

Yellow Jersey

Yellow Jersey offer bicycle insurance for all types of cyclist no matter what sort of bicycle you ride. We provide cover for your bicycle for theft and damage as well as third party liability whether you are commuting, social riding, training or racing and we also cover bicycle couriers too. We are also the industry leading supplier of insurance to the wider cycling industry – from shops to events to race teams and everything in between. 

We strongly believe that cycling is at a crossroads in the UK with an opportunity we may never see again. With quieter roads, and a proactive push to keep people off public transport from the Government, now must be the time for the industry to work together to get more people onto bicycles – for travel or leisure. The benefits to health, sustainability and the environment are huge, and we really do hope that we continue to see a rise of people on bikes.

Visit Site

Mango Bikes

Visit Site

Muc Off

Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.

Fast-forward to today and Muc-Off is now the go-to brand for bike care and maintenance globally. And, in case you haven’t noticed, they do a bit more than their original pink cleaner these days.

Visit Site

Schwalbe

We are the world’s leading bicycle tyre specialist. Schwalbe tyres are now available on every continent – as the brand is represented by subsidiaries or distributors in over 40 countries.
We believe that innovation and quality will win through – and quality must be maintained, come what may. That is the philosophy that inspires our market leadership.

The bicycle is proving to be an extremely clever and highly practical mode of individual transport worldwide. That is why it has such enormous potential. That is why the typology of bikes and riding styles is as varied as never before. That is why the demands voiced by increasingly distinct user groups are growing. We back the future of the bike with our head and our heart, by constantly inventing new and better tyres. Cycling has a global future. We are more than ready to do our part.

Visit Site

See Sense

See.Sense is a cycling technology and data company on a mission to get more people cycling more often, which is why we are delighted to support the #BikeIsBest campaign! At See.Sense we produce award-winning products including intelligent bike lights and theft tracking devices that tackle two of the biggest barriers to cycling - safety and bike theft. Our patented and award-winning bike lights use advanced sensor technology and AI to monitor the environment around the rider, reacting to improve visibility at times of risk, like at road junctions, roundabouts, filtering in traffic and approaching car headlights. Our new bike tracker, AIR, is the first of its kind, protecting bikes everywhere with its unique ‘fight’ or ‘flight’ modes with a battery that lasts a season.

We’re calling on all cyclists, new and old, to join our community and use the new #SeeSenseReport feature in our app to flag where improvements for cycling need to be made on their rides following the pandemic. #SeeSenseReport will run throughout the month of June to influence transport planning decision makers to improve infrastructure for cycling. The report can be by any cyclist, no purchase of a See.Sense product is required. Your report will be viewable on the See.Sense website and accessible to transport planners during the Covid period. Find out more at www.seesense.cc

Visit Site

Specialized

Every day, Specialized focus on one single desire: to pedal the planet forward. Because when we do, we are free.
The small problems go away and the big ones become clear. We’ll build a bike-friendly planet where it’s safer to ride, and there’s cleaner air to breathe. We’ll make the fastest rider faster, and the next generation faster still. Every day, we take the greatest human-powered machine into the future, creating bikes and equipment that innovate and inspire.

This future is changing, and we need to take action to protect our planet, and ourselves, now. Together, we Pedal the Planet Forward by getting more people onto bikes (or back onto bikes). Ebikes (or Turbo as we call them) are an opportunity for us all to Learn to Ride Again. Being on a Specialized Turbo is like nothing you’ve ever experienced. It revolutionizes the world of transportation and brings back the thrill of riding. We’re giving dormant riders a reason to ride again, and opening a whole new range of possibilities to current riders. Afterall, if you haven’t ridden Specialized Turbo, you haven’t ridden in the 21st century. Riding really is as fun again as when you first learned to ride. The potential of bikes to make the world a better place is huge, and together with our partners, we’re committed to spreading the word that #BikeisBest

Visit Site

Strava x Metro

Strava Metro is the largest active transportation dataset on the planet. And it’s growing every year. Millions of Strava members walk, run, and ride around the world every day – to get to the office, shops, or to stay healthy, and upload their activities via smartphone, watch, wearable device or computer. Our community actively contributes because they know logging their active journeys is a vote for safer infrastructure.

Strava Metro aggregates and de-identifies this data and then partners with the likes of Transport for London and other departments of transport to improve infrastructure for bicyclists and pedestrians.

Visit Site

Proviz

Proviz is an International Multi-Award Winning Sports Brand, distributed and sold online globally and acknowledged as one of the most innovative sports brands in the world. The premium British brand is renowned for style, innovation and quality and has the largest range of specialist enhanced visibility & reflective sports products on the market, specifically designed to empower customers and therefore making a positive difference in their lives.

Visit Site

Pure Electric

Pure Electric is a specialist electric mobility retailer, driven by our desire to make a real, meaningful positive impact on the way we all travel every day. Founded by entrepreneur Adam Norris and his passion for new, game-changing technology that improves everyday lives, we believe that electric mobility can play a pivotal role in reducing society’s reliance on cars, lowering air pollution and congestion in cities.

We are proud to back the #bikeisbest campaign, standing in line with industry colleagues as we work to help a new generation discover the joys and benefits of the bicycle. Now is the time to change the status quo, creating a stronger, healthier future for all of us.

Visit Site

USE

Exposure Lights, Designed, tested and  Manufactured in the U.K. since in 2004.  Exposure Lights’ s ethos is to create lights that have a real benefit to the cyclist whatever the terrain they wish to ride. Technology and research driven with a focus on ensuring the lights are long lasting to ensure that they will serve for years consistently and reliably.

For travel or fitness, travel by bike, following the latest government guidance we are now able to exercise more often and, if you’re travelling to work, are recommended to travel by foot or bicycle. With this in mind, safety on the road is essential to avoid road traffic accidents. Exposure Lights road and urban lights feature technologies that seriously increase visibility for daytime cycling, the key factor in preventing a collision; working with the emergency services to design a distinctive pulse pattern, DAYBRIGHT, this pulse pattern was created to cut through the busy city distractions of moving cars, busses, lorries getting the rider noticed in traffic and at junctions, whilst on an urban road can be seen for up to a mile away and in combination with  ReAKT Technology which automatically flares rear lights up under braking, alerting other road users to a change in speed or flares up if the sun is brighter and the light needs to maintain a constant contrast. Exposure lights has many more rider focussed benefit technologies to offer for road and off road riding.

Visit Site

WAHOO

As the world begins to open up, cycling companies can work together with the public and private sector, to build on the current momentum by increasing awareness of cycling as a better means of transportation and as a great way to stay fit.  This is truly a unique time in our history. By working together with a common goal, Wahoo is proud to work with other cycling companies to help shape a positive and sustained impact on our society all centred around the Bike.  This is not something that comes along very often and Wahoo want to play our part.

Wahoo’s award-winning line of products include the KICKR family of smart indoor riding equipment and accessories, the ELEMNT family of bike computers, the TICKR family of heart rate monitors, as well as Speedplay dual-sided pedals and The Sufferfest structured training software to help you become the most complete cyclist. Learn more about Wahoo’s full line of products and apps at wahoofitness.com

Visit Site

Wheels for Wellbeing

Wheels for Wellbeing is an award-winning charity supporting disabled people of all ages and abilities to enjoy the benefits of cycling.

Visit Site

Wiggle

As the world’s online fitness store, Wiggle is proud to be part of the #BikeIsBest campaign. We fully support this combined effort to transform journeys everywhere for the better.

Trusted by over a million customers worldwide, we at Wiggle understand the positive role bikes can play. But bikes alone can’t create change. That’s why we believe #BikeIsBest is so important. The benefits of a world cycling to work, for leisure, for fitness, or for sport are all there for the taking. Now is the time for change.

Visit Site

Green Commute Initiative

Green Commute Initiative; a pioneering cycle to work scheme

Green Commute Initiative is the UK’s industry-leading cycle to work scheme, the first to have no £1,000 limit, thus enabling Government legislation to change for the benefit of everyone.
Established in 2016 as a not-for-profit social enterprise, GCI’s vision is to get commuters out of cars and onto any kind of bike, with the dual purpose of improving both the individual’s health and wellbeing, as well as reducing the environmental impact of pollution and congestion from cars.

GCI is the fairest scheme available with no end-of-scheme fees, ensuring employees make the maximum amount of savings possible. Employers also save 13.8% on reduced NICs and the bike shops are charged the lowest commission rates in the industry. It’s a win/win for everyone.

GCI is self-supporting and generates the monies it needs to make things happen. Any profits are put back into the business to help get more commuters cycling. GCI is passionate about E-bikes, believing they are the future of commuter travelling. As a social enterprise that cannot take on debt, GCI won’t go bust so your bikes are safe with us; there won’t be any creditors asking for the bikes back.

Visit Site

Busby

Introducing Busby- the app that could save your life!

Born from a near death experience following a cycling accident, Busby has been created by 3 co-founders with a passion for cycling, technology and safety. Using the latest smart technology, Busby is simultaneously able to detect incidents and alert loved ones of your location. Available to download for free on Apple and Android app stores, Busby is easy to install and has already saved 3 lives.

We are proud to be part of the #BikeIsBest campaign and together help to encourage cycling and makes the roads a safe place. It’s better to be safe than sorry. Download Busby for free today.

Visit Site

Pedalsure

Pedalsure offers simple, quick and affordable insurance for you and your bikes.

Since 2014, we’ve been working hard to provide the best insurance for the most competitive price. We’re dedicated to cycling insurance. This focus means we’re able to deliver the best value, most comprehensive cover and provide quick customer service that you can rely on.

We work smart so you can Ride.Smart.

Visit Site

Sigma

Having catered to cyclists and triathletes of every ability for over 25 years, Sigma Sports is proud to partner with #BikeIsBest to help more people discover the joys of cycling. From health, well-being and happiness, to environmental, financial and social benefits, we believe cycling can, and will, make the world a better place.

Since day one we have been at the forefront of the local cycling community, running rides, hosting events and supporting grass-roots athletes and races from our flagship store in Hampton Wick. We are thrilled to work with #BikeIsBest to extend our passion and support to a wider community. Whether you’re looking to commute, exercise or explore, we want to support you and be part of your journey.

Visit Site

Cycling Electric

Cyclist

Cyclist supports Fusion Media’s #BIKEISBEST campaign

Bike Is Best is a collaborative behaviour change campaign launched by Fusion Media, building on the increasing recognition of cycling as part of the COVID-19 recovery, and encouraging further uptake.

There has never been a better time to ride a bike. In so many ways. Cruise past the congested roads, free yourself of crowded public transport and contribute to a greener planet that gives you cleaner air. Current circumstances have meant people have had to reset and want to make decisions to safeguard their own health and welfare. This powerful campaign highlights the benefits of cycling in a really genuine manner.

The objective of this campaign is to kickstart the promised nationwide government spend on cycling infrastructure. This is why Cyclist is supporting and helping raise awareness for the campaign as much as possible.

How can you help? Tell us you believe #BikeIsBest by making a pledge to support this initiative. The more voices we have the louder we can shout to demand what is needed in order for riding a bike to be safer, easier and more enjoyable. To find out more, and to make your pledge, visit https://www.bikeisbest.com/

Youtube video available here.

Trek

Join the campaign

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why Bike Is Best.

I PLEDGE TO INVITE THREE FRIENDS TO JOIN #BIKEISBEST
I PLEDGE TO RIDE MY BIKE TWICE A WEEK
I PLEDGE TO FIND A BIKE AND RIDE IT
+ A CUSTOM PLEDGE OPTION

BACK

I PLEDGE TO INVITE THREE FRIENDS TO JOIN #BIKEISBEST

Pledging your support for #BikeIsBest adds another voice to our campaign, helping the needs of cyclists get heard nationally and in your local community. We will provide you with regular updates on our campaign work and further ways to get involved, plus hints, tips, and advice from our cycling community.

I'm thinking about starting
I haven't ridden in ages
I've just got my first bike
I only really ride (or plan to) for my commute
I'd like to turn it into a regular activity
I'd like to get my young family into it
I want to encourage others & champion cycling causes

I'm happy to receive advice, tips and other great stuff from #BikeIsBest via email.

BACK

I PLEDGE TO RIDE MY BIKE TWICE A WEEK

Pledging your support for #BikeIsBest adds another voice to our campaign, helping the needs of cyclists get heard nationally and in your local community. We will provide you with regular updates on our campaign work and further ways to get involved, plus hints, tips, and advice from our cycling community.

I'm thinking about starting
I haven't ridden in ages
I've just got my first bike
I only really ride (or plan to) for my commute
I'd like to turn it into a regular activity
I'd like to get my young family into it
I want to encourage others & champion cycling causes

I'm happy to receive advice, tips and other great stuff from #BikeIsBest via email.

BACK

I PLEDGE TO FIND A BIKE AND RIDE IT

Pledging your support for #BikeIsBest adds another voice to our campaign, helping the needs of cyclists get heard nationally and in your local community. We will provide you with regular updates on our campaign work and further ways to get involved, plus hints, tips, and advice from our cycling community.

I'm thinking about starting
I haven't ridden in ages
I've just got my first bike
I only really ride (or plan to) for my commute
I'd like to turn it into a regular activity
I'd like to get my young family into it
I want to encourage others & champion cycling causes

I'm happy to receive advice, tips and other great stuff from #BikeIsBest via email.

BACK

+ A CUSTOM PLEDGE OPTION

Pledging your support for #BikeIsBest adds another voice to our campaign, helping the needs of cyclists get heard nationally and in your local community. We will provide you with regular updates on our campaign work and further ways to get involved, plus hints, tips, and advice from our cycling community.

I'm thinking about starting
I haven't ridden in ages
I've just got my first bike
I only really ride (or plan to) for my commute
I'd like to turn it into a regular activity
I'd like to get my young family into it
I want to encourage others & champion cycling causes

I'm happy to receive advice, tips and other great stuff from #BikeIsBest via email.