Our partners
We have joined together with leading brands, retailers and organisations to create one powerful voice, with the single mission of helping more people discover why there has never been a better time to ride a bike.
Le Col
Le Col was born from one pro-rider's push to create the best performance cycling apparel. Our founder, former GB cyclist Yanto Barker remains central to the development of Le Col kit. Putting his professional insight and hours of testing into every fine detail, it’s Yanto’s cycling expertise and pursuit of performance perfection that gives Le Col the leading edge.
Join the campaign
Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why Bike Is Best.
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I PLEDGE TO INVITE THREE FRIENDS TO JOIN #BIKEISBEST
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I PLEDGE TO RIDE MY BIKE TWICE A WEEK
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I PLEDGE TO FIND A BIKE AND RIDE IT
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